Maintaining a good domain reputation requires consistent effort:
Send Relevant Content: Ensure that your emails are relevant to the recipients. Maintain a Clean Email List: Regularly clean your email list to remove inactive subscribers and invalid email addresses. Monitor Engagement Metrics: Track your email engagement metrics like open rates, click-through rates, and bounce rates. Authenticate Your Emails: Use email authentication protocols like SPF, DKIM, and DMARC to prove that your emails are legitimate.