How to Maintain Compliance with Email Marketing Regulations?
Adhering to email marketing regulations is critical to avoid legal issues and maintain your sender reputation. Key regulations to be aware of include:
CAN-SPAM Act – U.S. regulation that sets the rules for commercial emails. GDPR – European regulation that requires explicit consent for email marketing. CASL – Canadian regulation that mandates consent and provides guidelines for email content.
Always ensure you have explicit permission to email your subscribers, provide an easy way to unsubscribe, and include your contact information in every email.