Maintaining data quality is an ongoing process that involves:
Regular Cleaning: Periodically clean your email list by removing inactive subscribers and correcting any inaccuracies in the data. Validation Tools: Use email validation tools to check the validity of email addresses at the point of collection and regularly thereafter. Segmentation: Segment your email list based on various criteria, such as demographics or past behavior, to ensure that your campaigns are targeted and relevant. Engagement Metrics: Monitor engagement metrics like open rates, click-through rates, and bounce rates to identify and address issues with data quality.