Maintaining data quality is an ongoing process. Here are some strategies:
Continuous Monitoring: Regularly monitor key metrics like bounce rate, open rate, and CTR to identify and address data quality issues promptly. Update Processes: Establish clear processes for updating contact information and removing inactive or invalid email addresses. Training: Train your team on the importance of data quality and best practices for maintaining it. Automation: Use automation tools to streamline data management tasks such as list cleaning and segmentation.