To make a headline compelling, consider the following tips:
1. Use Action Words: Start with a verb to inspire action. 2. Personalization: Use the recipientâs name or personal preferences. 3. Numbers and Lists: Incorporate numbers to make the headline specific and digestible. 4. Questions: Pose a question to engage the readerâs curiosity.
Example: "John, Ready to Save 20% on Your Next Purchase?"