Managing an email marketing campaign involves several steps:
Monitoring Performance: Track key metrics such as open rates, click-through rates, and conversions. A/B Testing: Test different elements of your emails (subject lines, content, CTAs) to see what works best. Automation: Use automation tools to send timely and relevant emails based on user behavior. Compliance: Ensure your emails comply with regulations like GDPR and CAN-SPAM. Feedback Loop: Collect and analyze feedback from your audience to continuously improve your campaigns.