Segmentation is a crucial aspect of email marketing. Manual adjustments in segmentation can lead to more targeted and effective campaigns. Here’s how you can do it:
1. Behavioral Data: Use data on how users interact with your emails to create more refined segments. 2. Demographics: Adjust segments based on age, location, gender, and other demographic factors. 3. Engagement Levels: Separate highly engaged users from those who are less active, and tailor your messages accordingly.