Measuring and analyzing your engagement metrics is critical for continuous improvement. Use tools like Google Analytics and your email marketing platformâs analytics to track:
Open Rates: Identify which subject lines and send times work best. Click-Through Rates: Determine which types of content and calls-to-action are most effective. Conversion Rates: Measure the ROI of your email campaigns. A/B Testing: Experiment with different elements (subject lines, content, images) to see what resonates most with your audience.