Measuring brand health involves tracking and analyzing various key performance indicators (KPIs). Here are some of the most important metrics:
Open Rates: This metric shows how many recipients open your email. A high open rate indicates strong brand awareness and interest. Click-Through Rates (CTR): This measures how many recipients clicked on the links within your email. A higher CTR signifies effective content and strong brand engagement. Conversion Rates: This metric shows how many recipients completed a desired action, such as making a purchase or signing up for a webinar. Higher conversion rates indicate strong brand trust and effectiveness. Unsubscribe Rates: A high unsubscribe rate can be a red flag, indicating that your emails are not resonating with your audience. Spam Complaints: This metric shows how many recipients marked your email as spam. A high number of spam complaints can damage your brand reputation and deliverability rates.