cost efficiency

How to Measure Cost Efficiency in Email Marketing?

To gauge the cost efficiency of your email marketing efforts, consider the following metrics:
Cost Per Acquisition (CPA): The cost associated with acquiring a new customer through email marketing.
Click-Through Rate (CTR): The ratio of users who click on a link in your email to the total number of recipients.
Conversion Rate: The percentage of email recipients who complete a desired action, such as making a purchase.
Return on Investment (ROI): The revenue generated from email marketing divided by the total cost of the campaign.

Frequently asked queries:

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