coverage

How to Measure Coverage?

Measuring coverage involves tracking various email metrics such as:
Delivery Rate: The percentage of emails that were successfully delivered to the recipients' inboxes.
Open Rate: The percentage of delivered emails that were opened by the recipients.
Click-Through Rate (CTR): The percentage of opened emails that had at least one link clicked.
Bounce Rate: The percentage of emails that were not delivered to the recipients' inboxes.

Frequently asked queries:

What is Coverage in Email Marketing?
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