To gauge the health of your email list, monitor the following key metrics:
Open Rate: The percentage of recipients who open your email. A declining open rate may indicate disengaged subscribers. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. A low CTR can signal that your content isn’t resonating with your audience. Bounce Rate: The percentage of emails that couldn’t be delivered. A high bounce rate can harm your sender reputation. Unsubscribe Rate: The percentage of recipients who opt-out from your list. A rising unsubscribe rate may suggest your emails are not meeting expectations. Spam Complaints: The number of recipients who mark your email as spam. High spam complaints can lead to deliverability issues.