To measure the success of your opt-in process, track the following metrics:
- Conversion Rate: The percentage of visitors who complete the opt-in form. - List Growth Rate: The rate at which your email list is growing. - Engagement Rate: The level of engagement from subscribers, such as open rates and click-through rates. - Unsubscribe Rate: Monitor the rate at which users unsubscribe to identify any issues with your content or frequency.