There are several key metrics to measure recipient engagement:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on one or more links in your email. Conversion Rate: The percentage of recipients who complete a desired action after clicking through your email. Unsubscribe Rate: The percentage of recipients who opt out of your email list after receiving your email. Bounce Rate: The percentage of your emails that could not be delivered.