How to Measure ROI with Cloud-Based Email Marketing?
Measuring ROI is crucial to understand the effectiveness of your campaigns. Key metrics include: - Open Rates: The percentage of recipients who open your email. - Click-Through Rates (CTR): The percentage of recipients who click on links within the email. - Conversion Rates: The percentage of recipients who complete a desired action. - Bounce Rates: The percentage of emails that could not be delivered. - List Growth Rate: The rate at which your email list is growing.