To measure the success of your scaled email marketing efforts, focus on key KPIs such as:
Open Rates: Track the percentage of opened emails to gauge the effectiveness of your subject lines and send times. Click-Through Rates (CTR): Measure how many recipients clicked on links within your emails. Conversion Rates: Monitor how many email recipients completed a desired action, such as making a purchase or signing up for a service. Bounce Rates: Keep an eye on the number of bounced emails to address any deliverability issues. Subscriber Growth: Track the growth of your email list to ensure your scaling efforts are attracting new subscribers.