Measuring the success of your fundraising email campaigns involves tracking various metrics:
- Open Rate: Indicates how many recipients opened your email. A high open rate suggests an effective subject line and timing. - Click-Through Rate (CTR): Measures the percentage of recipients who clicked on links within the email. A high CTR indicates engaging content and a compelling CTA. - Conversion Rate: Tracks the number of recipients who completed the donation process. This is the ultimate measure of success for a fundraising email. - Donor Retention Rate: Measures how many donors return to give again. High retention rates indicate strong donor relationships and effective follow-up.