How to Measure Success with SaaS Email Marketing Tools?
Success in email marketing can be measured using various metrics:
Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who take a desired action, such as making a purchase. Bounce Rates: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rates: The percentage of recipients who opt out of your email list.