To determine the success of your test, focus on the following key metrics:
1. Open Rate: This measures how many recipients opened your email. It's particularly useful for testing subject lines. 2. Click-Through Rate (CTR): This measures how many recipients clicked on a link within your email. It's useful for testing CTAs and content. 3. Conversion Rate: This measures how many recipients completed a desired action, such as making a purchase or filling out a form. 4. Bounce Rate: This measures how many emails were not delivered. It can help you identify issues with your email list quality. 5. Unsubscribe Rate: This measures how many recipients opted out of your email list after receiving your email. High unsubscribe rates can indicate that your content or frequency needs adjustment.