clickable elements

How to Measure the Effectiveness of Clickable Elements?

To gauge the effectiveness of your clickable elements, you can use various email marketing metrics:
Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in the email.
Conversion Rate: The percentage of recipients who completed the desired action after clicking through.
Bounce Rate: The percentage of recipients who clicked on a link but quickly left the landing page.
Heat Maps: Visual representations showing where recipients clicked the most within the email.

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