How to Measure the Effectiveness of Email Marketing Content?
To measure the effectiveness of your email marketing content, consider the following metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt-out from receiving future emails.