How to Measure the Effectiveness of Email Marketing in Building Brand Awareness?
To measure the success of your email marketing efforts in building brand awareness, consider: 1. Open Rates: Higher open rates indicate strong subject lines and interest. 2. Click-Through Rates: Reflects engagement and interest in your content. 3. Social Shares: Emails that are shared on social media can significantly boost brand awareness. 4. Surveys and Feedback: Direct feedback from subscribers can provide valuable insights.