How to Measure the Effectiveness of Persona-Based Email Campaigns?
To gauge the success of your persona-based email campaigns, monitor these key metrics:
Open Rates: Higher open rates indicate that your subject lines resonate with your personas. Click-Through Rates: Measure the effectiveness of your email content and CTAs. Conversion Rates: Track how many recipients take the desired action, such as making a purchase. Engagement Metrics: Monitor how recipients interact with your emails, including read times and forward rates.