To measure the effectiveness of your publicity efforts through email marketing, track the following metrics:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or signing up for an event. Bounce Rates: The percentage of emails that could not be delivered. Unsubscribe Rates: The percentage of recipients who opt out from your email list.