How to Measure the Effectiveness of Rich Formatting?
The effectiveness of rich formatting can be measured using various metrics: - Open Rates: Higher open rates can indicate that your subject lines and preview text are compelling. - Click-Through Rates: Enhanced CTAs and layouts can lead to higher click-through rates. - Conversion Rates: Ultimately, the goal is to convert readers into customers. Track how your richly formatted emails contribute to conversions. - Engagement Metrics: Use tools like Google Analytics to track user engagement and behavior after they click through your email.