Measuring the effectiveness of visuals in your email marketing campaigns can be done through various metrics:
Open Rates: Although visuals won't directly affect open rates, a visually appealing email preview can entice more opens. Click-Through Rates: Monitor how often recipients click on links within your email, as compelling visuals can improve this metric. Engagement: Track how much time recipients spend on your email, as engaging visuals can increase this duration. Conversion Rates: Ultimately, the goal is to convert readers into customers. Measure how well your visuals contribute to this end.