How to Measure the Health of Your Email Marketing Relationship?
To assess the health of your relationship with your subscribers, monitor key metrics such as:
Open Rates: A high open rate indicates that your subject lines are appealing and that your audience is interested in your content. Click-Through Rates: A good click-through rate shows that your audience is engaging with your content and taking the desired actions. Unsubscribe Rates: A low unsubscribe rate suggests that your emails are relevant and not annoying to your subscribers. Complaint Rates: Low complaint rates indicate that your emails are well-received and not marked as spam. Conversion Rates: This measures how effectively your emails are driving your audience to complete the desired actions, such as making a purchase or signing up for an event.