How to Measure the Impact of Email Marketing on Brand Image?
Measuring the impact of email marketing on brand image can be challenging, but several metrics can provide insights:
Open Rates: High open rates indicate that recipients recognize and trust your brand. Click-Through Rates: High click-through rates suggest that recipients find your content valuable and engaging. Customer Feedback: Collecting feedback through surveys and polls can provide direct insights into how your brand is perceived. Social Media Mentions: Monitoring social media for mentions of your brand can give you an idea of your brand's reputation and reach.