How to Measure the Impact of Images in Email Campaigns?
To measure the effectiveness of images in your email campaigns, consider the following metrics:
Open Rates: Track how often your emails are opened. Click-Through Rates: Measure the number of clicks on images and links within the email. Engagement Rates: Analyze how long recipients spend viewing your emails. Conversion Rates: Monitor the number of recipients who complete a desired action, such as making a purchase.