Measuring the impact of your content is crucial for continuous improvement. Key metrics to track include:
Open Rates: High open rates indicate that your subject lines and preview text are compelling. Click-Through Rates (CTR): A high CTR suggests that your content is engaging and relevant. Conversion Rates: Monitor how many recipients complete the desired action after clicking through your email. Unsubscribe Rates: A low unsubscribe rate is a good indicator of content quality and audience satisfaction.