How to Measure the Impact of Sustainability Claims?
To gauge the effectiveness of your sustainability claims in email marketing, track metrics such as: - Open Rates: Higher open rates may indicate increased interest in your sustainability efforts. - Click-Through Rates (CTR): Monitor the CTR of links related to sustainability content. - Engagement: Assess engagement through social media shares, comments, and feedback. - Customer Surveys: Conduct surveys to gather direct feedback on your sustainability messaging.