How to Measure the Impact of Your Brand's Aesthetic?
Measuring the impact of your brand's aesthetic in email marketing involves tracking various metrics:
Open Rates: Higher open rates can indicate that your subject lines and email designs are appealing. Click-Through Rates (CTR): A higher CTR suggests that recipients find your email content engaging and relevant. Conversion Rates: Track how many recipients take the desired action, such as making a purchase or signing up for an event. User Feedback: Collect feedback from recipients to understand their preferences and improve your email design accordingly.