What is the Importance of Sending Emails in Email Marketing?
Sending emails is the backbone of any email marketing strategy. It’s the primary way to communicate with your audience, deliver your message, promote your products, and nurture leads. The key to successful email marketing lies in the balance between the frequency and quality of the emails sent. Sending too many emails can lead to subscriber fatigue and increased unsubscribe rates, while sending too few can result in missed opportunities to engage with your audience.