How to Measure the ROI of Your Email Marketing Budget?
To measure the ROI, you need to track key metrics such as:
- Open Rates: The percentage of recipients who open your email. - Click-Through Rates (CTR): The percentage of recipients who click on links within your email. - Conversion Rates: The percentage of recipients who complete a desired action, like making a purchase. - Customer Acquisition Cost (CAC): The cost of acquiring a new customer through your email marketing efforts. - Customer Lifetime Value (CLV): The total revenue you can expect from a customer over the duration of your relationship.
By comparing these metrics against your budget, you can determine the effectiveness and profitability of your campaigns.