Evaluating the success of your holiday campaign involves tracking key metrics such as:
Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on links within your email. Conversion Rate: The percentage of recipients who completed a desired action, like making a purchase. Revenue Generated: The total sales attributed to the email campaign. Unsubscribe Rate: The rate at which recipients opted out of your email list.