To gauge the effectiveness of your appointment emails, consider tracking the following metrics:
Open Rates: Measure how many recipients open your emails to determine the effectiveness of your subject lines. Click-Through Rates (CTR): Track how many recipients click on your CTA to schedule an appointment. Conversion Rates: Assess how many scheduled appointments lead to actual meetings or consultations. No-Show Rates: Monitor the number of recipients who miss their appointments to improve your follow-up strategy.