How to Measure the Success of B2B Email Marketing Campaigns?
Measuring the success of your B2B email marketing campaigns involves tracking several key metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who complete a desired action (e.g., filling out a form). Bounce Rate: The percentage of emails that couldn't be delivered. Unsubscribe Rate: The percentage of recipients who opt-out of your email list.