Monitoring the effectiveness of campaign hashtags involves various metrics:
Engagement Rates: Track likes, shares, and comments on social media platforms where the hashtag is used. Hashtag Mentions: Use tools like social listening to count how many times the hashtag is mentioned online. Traffic Analysis: Check if there is an increase in website traffic from sources where the hashtag is used. Email Metrics: Monitor open rates, click-through rates, and conversions to gauge the effectiveness of the hashtag within the email itself.