cart abandonment email

How to Measure the Success of Cart Abandonment Emails?

To assess the effectiveness of your cart abandonment emails, monitor the following metrics:
- Open Rate: Percentage of recipients who open your email.
- Click-Through Rate: Percentage of recipients who click on links within your email.
- Conversion Rate: Percentage of recipients who complete the purchase after opening the email.
- Revenue Recovered: Total sales attributed to the cart abandonment email campaign.

Frequently asked queries:

What is a Cart Abandonment Email?
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