How to Measure the Success of Collaborative Content?
Once the email campaign is live, it’s essential to measure its success to understand the impact of your collaborative efforts. Key metrics to track include open rates, click-through rates, conversion rates, and unsubscribe rates. Use A/B testing to compare different versions of your emails and see which performs better. Gather feedback from your team and analyze the data to identify what worked well and what didn’t, and apply these insights to future campaigns.