How to Measure the Success of Content Optimization?
Tracking key metrics is essential to measure the success of your content optimization efforts. Important metrics include:
Open rates: Indicates how many recipients opened your email. Click-through rates (CTR): Measures how many people clicked on links within your email. Conversion rates: Tracks how many recipients completed a desired action, such as making a purchase or signing up for a webinar. Bounce rates: Indicates the percentage of emails that were not delivered. Unsubscribe rates: Measures how many people opted out of your email list.
Analyzing these metrics helps you understand the effectiveness of your content and make data-driven decisions for future campaigns.