How to Measure the Success of Contextual Email Campaigns?
To measure the success of your contextual email campaigns, track key metrics such as open rates, click-through rates, and conversion rates. Use A/B testing to compare different versions of your email and see which performs better. Pay attention to customer feedback and monitor your unsubscribe rates to identify areas for improvement. By continuously analyzing and optimizing your campaigns, you can ensure that your emails remain relevant and effective.