How to Measure the Success of Data-Driven Campaigns?
To measure the success of your data-driven campaigns, focus on the following metrics:
- Open Rates: Indicates the percentage of recipients who opened your email. - Click-Through Rates (CTR): Shows the percentage of recipients who clicked on a link within your email. - Conversion Rates: Measures the percentage of recipients who completed a desired action, such as making a purchase. - Bounce Rates: Tracks the percentage of emails that could not be delivered.