How to Measure the Success of Discounts and Free Resources?
To measure the success of your discounts and free resources, track key performance indicators (KPIs) such as:
- Open Rates: The percentage of recipients who open your email. - Click-Through Rates (CTR): The percentage of recipients who click on links within your email. - Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. - Revenue Generated: The total sales attributed to the email campaign. - Subscriber Growth: The increase in your email list size as a result of offering free resources.