Measuring the success of your email automation campaigns involves tracking several key metrics:
Open Rate: The percentage of recipients who open your emails. Click-Through Rate (CTR): The percentage of recipients who click on links within your emails. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that were not delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt-out of your email list.