Measuring the success of your email promotions is essential to understand their effectiveness. Key metrics include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete the desired action (e.g., making a purchase). ROI: The return on investment for your email campaign, taking into account the revenue generated versus the cost. Unsubscribe Rate: The percentage of recipients who unsubscribe from your email list.