promotion

How to Measure the Success of Email Promotions?

Measuring the success of your email promotions is essential to understand their effectiveness. Key metrics include:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who click on links within your email.
Conversion Rate: The percentage of recipients who complete the desired action (e.g., making a purchase).
ROI: The return on investment for your email campaign, taking into account the revenue generated versus the cost.
Unsubscribe Rate: The percentage of recipients who unsubscribe from your email list.

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