How to Measure the Success of Engagement-Based Segmentation?
Measuring the success of engagement-based segmentation involves tracking key performance indicators (KPIs) such as:
Open Rates and Click-Through Rates: Improved engagement metrics indicate successful segmentation. Conversion Rates: Higher conversion rates suggest that your segmented campaigns are more effective. Unsubscribe Rates: A lower unsubscribe rate can indicate that your content is more relevant to your audience.