Measuring the success of enhanced content involves tracking various key metrics:
Open Rates: Measure the percentage of recipients who open your email. Click-Through Rates: Track the number of clicks on links or interactive elements. Conversion Rates: Monitor how many recipients complete the desired action, such as making a purchase or filling out a form. Engagement: Look at how recipients interact with your content, including time spent on the email and interactions with multimedia elements. A/B Testing: Use A/B testing to compare different versions of your email and determine which performs best.