How to Measure the Success of Free Trials and Demos?
To evaluate the effectiveness of your free trial or demo email campaigns, you can track the following metrics:
Open rates: Measure how many recipients open your emails. Click-through rates (CTR): Track the number of clicks on your CTA links. Conversion rates: Monitor the percentage of users who sign up for the trial or demo after clicking through. Engagement metrics: Analyze how users interact with your product during the trial period, such as usage frequency and feature engagement.