How to Measure the Success of Gamified Email Campaigns?
To measure the success of gamified email campaigns, focus on key metrics such as: - Open Rates: How many recipients opened the email. - Click-Through Rates (CTR): The percentage of recipients who clicked on links within the email. - Conversion Rates: The number of recipients who completed the desired action (e.g., making a purchase, filling out a form). - Engagement Time: How long recipients interacted with the gamified elements. - Feedback and Participation Rates: The number of recipients who participated in quizzes, surveys, or competitions.